Digital Design
Jump to section:
Articles + Webpages
Professional Learning Platform Articles
Brand: Houghton Mifflin Harcourt
Teacher’s Corner platform articles and guides created in Rise 360. Each focused on a particular HMH program and/or learning topic and aimed to provide users with an approachable and concise resource to leverage in their daily teaching. I managed the visual design, graphic asset creation, and content flow of over 35 articles and guides.
Thought Leadership Articles
Brand: Crystal & Company
Thought Leadership articles published on the company website monthly. Each article aimed to provide the company’s audience with informed and pertinent insight into various topics within the insurance industry. I sourced relevant photography and created necessary graphic assets for each article, as well as regularly developed the article pages using WordPress CMS.
Digital Ads
HMH Program ads
Brand: Houghton Mifflin Harcourt
HMH display ads to appear across multiple digital platforms to promote core learning programs offered by the company. I managed the layout, formatting, and graphic selections for various sets of display ads, ensuring that each version was visually engaging while aligned with the learning program’s branding.
PresentationS
2018 Property Insurance Guide: Three Key Strategies to Getting the Best Deal
Brand: Crystal & Company
Informative and comprehensive guide to securing the optimal plan within the 2018 Property Insurance Market. I crafted the design approach and copy-edited content for the guide.
Hospitality Group Promotional Presentation
Brand: Crystal & Company
Presentation to promote Crystal & Company’s Hospitality Group for industry event sponsored by company. I developed the design, formatted content, and ensured presentation was appropriate to display on event platform.
Professional Services Presentation TEMPLATES
Brand: Houghton Mifflin Harcourt
Presentation slide designs for use on all external-facing training and informational slides by the Teacher’s Corner and Professional Learning teams. With a focus on capturing the fun, welcoming, and striking elements of the Teacher’s Corner brand, I developed PowerPoint templates that utilized its key visual elements, such as illustrations, icons, and graphic flairs, in order to ensure the presentations aligned with the overall look and feel of the Teacher’s Corner online platform.
EmailS
Thought Leadership and NewsletterS
Brand: Crystal & Company
Email distributions promoting the variety of monthly and quarterly informational resources Crystal & Company provided to its clients and audiences, offering relevant insights into insurance industry trends. I created all visual components for each distribution, sourcing imagery and developing graphic assets, as well as building and scheduling each email using MarketingCloud.
EVENT MATERIALS
Brand: Crystal & Company
Event invitations and materials extended to key company collaborators, clients, and industry leaders. Assets were primarily distributed through email campaigns, and aimed to offer recipients clear event details while leveraging refined, aesthetically compelling visual designs.
Infographics
Brand: Crystal & Company
Supplementary infographics that accompanied more in-depth marketing pieces, primarily used to quickly convey key insurance industry concepts for Crystal & Company clients. I sourced illustrations and design assets and formatted content to effectively communicate information, with the main intent to motivate audiences to reach out to the company’s thought experts and explore concepts further.
