Print design
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Brochures
Cyber Risk 360° Product Brochure
Brand: Crystal & Company
The full product brochure of Crystal Financial Institutions’s newest product offering, Cyber Risk 360°. I designed all materials relating to the product launch, crafting all graphic elements and organizing content, in order to convey a unified visual identity to represent the ideas of all four of the organizations involved in the product / service.
Private Client Services Brochure
Brand: Crystal & Company
Proposed Branding | Following the acquisition of Crystal & Company by Alliant Insurance Services, I set out on transitioning existing collateral to align with Alliant’s brand identity. I drafted a proposed design and set of distinct graphic elements as components of proposed rebranding of the Private Client Services division to align with the larger parent company’s brand identity.
flyers and WORKSheets
Product one-pagers and posters
Brand: Houghton Mifflin Harcourt
Assorted marketing collateral produced within the in-house branding and marketing agency at HMH, ranging from informative event fliers to printable classroom posters for teachers to display for their students. I developed the design and format of each asset, adhering to the distinct HMH corporate visual guidelines and ensuring they conveyed the bright, modern themes of the brand.
Downloadable Resources
Brand: Houghton Mifflin Harcourt
Teacher’s Corner articles included supplemental materials and activities for users to download in order to better implement and understand the learning topic. The downloadable resources all adhered to the soft color palette and playful graphic style of the Teacher’s Corner identity in order to ensure a cohesive brand experience with the parent article.
Thought Leadership Articles and product One-Pagers
Brand: Crystal & Company
As insurance industry experts, Crystal & Company provided its clients with informative thought leadership articles, product overviews, and resources to navigate the field. I executed the production and distribution of all marketing collateral, as well as aligned Crystal & Company assets to the Alliant Insurance Services visual brand following its acquisition.
PRINT Ads & Promotions
Brand: Crystal & Company
To support the company’s efforts to promote their wide array of offerings and position within the industry, I crafted various print advertisements and promotional materials to be published in magazines, direct mail campaigns, and industry event collateral. A key goal was maintaining the brand’s distinct clean, simple, and sharp visual aesthetics while featuring moments of personal connection so key to the brand’s core identity.
